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Why Supernova (What’s in the name)?
Posted on
02 Aug 2013
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2630
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Believe it or not, while there was much thinking and deliberation involved in
naming this application, the decision to go with Supernova was a bit arbitrary. But
once taken, it was amazing to “Discover” how many meanings and connections
Supernova had at so many different levels.
Lets look at the original definition of Supernova – a giant explosion caused at the
end of a star’s life. For astronomers, there’s possibly no greater source of inspiration
and awe than to capture this phenomenon across distant galaxies in the universe.
Quite a discovery!
• Supernova is to do with the Universe. For most people, the Universe is a
topic of intrigue and the more we know, the more questions we have. It
perpetuates a continual need or feeling to learn and grow…to Realize &
Discover.
• Supernova is inspirational. We believe so should be a person’s journey of
learning in the workplace on an ongoing basis.
• Supernova is a rare occurrence. Somehow, we rarely capture our learning at
the workplace as well as it is not often observed, noticed or felt. However, the
use of Supernova is to make people take notice of and realize what they have
learnt and how they applied it in the workplace more often than they would
without Supernova. So while the astronomical Supernova is similar to the
workplace Supernova in that both are inspirational and awesome, Supernova
in the workplace is more frequent and now more noticeable and apparent.
• We believe that high performance is sustained only when there is a
meaningful purpose associated with your work, with your role. Through
Supernova, we are adding more meaning for employees by helping them to
draw a parallel in their roles against something that is Inspirational and yet
potentially more frequent than we may take notice of.
• And finally, we noticed users often cite the word ‘use’ or ‘using’ before
mentioning Supernova. Hence, ‘Use’ became the most apparent and
appropriate action verb to associate with Supernova – in discussions as well
as for the domain name.
So there you have it! Just a few reasons why Supernova is “Super-appropriate” for
what we are trying to achieve!
Can you think of any other reasons or perspectives? We’d love to get your ideas as
well so please contribute!